SHIFT Active Media
Tom Foy is an experienced communications professional with a strong background in public relations and media strategy across various sectors, including cycling, motorsports, and consumer brands. Currently serving as the Head of PR at SHIFT Active Media since April 2021, Tom leads the agency's earned media communications for a portfolio of over 20 prominent cycling brands. Previous roles include Communications Consultant at Freeride, Director of Motorsport Communications at Weber Shandwick, and Director of Media Communications & Content at PRISM, where Tom managed high-profile accounts such as ExxonMobil and Infiniti. Tom's career began as a journalist before transitioning into public relations, with a notable history of managing integrated campaigns and strategic communications for major brands like Microsoft and Mercedes Benz. Educational background includes training from the National Council for the Training of Journalists (NCTJ).
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SHIFT Active Media
SHIFT Active Media, Data Driven Marketing Experts For Cycling And The Great Outdoors 🚴🏼♀️ 🏔️ 🌲 Data | Consultancy | Marketing Our multi-skilled, multi-talented team blends decades of cycling expertise and international media relationships, with blue chip agency experience and knowhow. Our work is powered by unique research, unrivalled market intelligence and genuine passion for all things bikes and the great outdoors. It’s this combination that made us the agency partner of choice for Rapha, Zwift, fizik, YT, Brompton, Kask and many other fantastic cycling and outdoor brands.