Heath Rudduck

As Chief Creative Officer, North America for AVENIR GLOBAL firms SHIFT Communications and sister agency Padilla, Heath possesses a boundless passion for ideas fueled by the power of insights and woven into the fabric of consumers’ lives. From branded content experiences, to user-generated social campaigns or focused B2B campaigns, Heath helps brands create immersive, engaging experiences that deliver results. Heath’s extensive experience spans the launch of his own agency, acquired by DDB in 2003, serving as regional executive creative director at Digitas headquarters in Boston, where he was responsible for $160 million of B2B and B2C business, and serving as chief creative officer at Campbell Mithun, where he helped unite the digital agency MRM and Campbell Mithun into a fully integrated communication agency. Throughout his career, Heath has created award-winning campaigns for clients around the globe including Toro; Olay, Crest, Gillette and Tide; Michelin; General Motors’ Buick and GMC brands; Bank of America; Goodyear; Land O’ Lakes; Pillsbury; Betty Crocker; Progresso; Best Western; Mayo Clinic; U.S. Highbush Blueberry Council and Niagara Conservation.