Dana Basilone has over 20 years of experience in marketing and communications. Dana is currently working as the Director of Americas Field Marketing at Shift Technology. Prior to this, they were a member of Peak Community.
From 2019 to 2021, Dana served as the Director of Americas Field Marketing and ABM at Brightcove, where they developed and executed marketing strategies aligned with global sales goals. Dana also managed a multimillion-dollar budget and collaborated with sales teams to drive pipeline growth.
Before joining Brightcove, Dana worked at Pegasystems as the Senior Manager of Regional Marketing, Comms, Media, and Consumer Services. In this role, they created and implemented multi-channel marketing programs to engage clients and drive business growth. Dana also focused on promoting industry experts to strengthen the brand's presence.
Dana has also held positions at The MathWorks as a Marketing Programs Manager, where they spearheaded lead nurturing campaigns, and at IDC as a Marketing Director, leading efforts to generate qualified leads for business technology events.
Throughout their career, Dana has consistently exceeded performance goals and demonstrated expertise in developing marketing strategies, managing budgets, and driving pipeline growth.
Dana Basilone has a B.S. degree in Business Management with a concentration in Marketing from the University at Buffalo School of Management, The State University of New York.
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