Florence Mornat

Florence MORNAT is an experienced professional with extensive expertise in consumer insights, analytics, and media efficiency within the beauty and luxury sectors. Currently serving as Head of Analytics, Media Efficiency and Consumer Insights at Shiseido since November 2017, Florence has successfully driven digital data transformation and developed frameworks for data-driven decision-making. Previous roles include Shopper Insights at L'Oréal, Global Director of Consumer Insights & Market Research at L'Occitane en Provence, and Global Research Director at TNS Sofres, among others. Florence has a strong track record in building insights departments, leading cross-functional projects, and leveraging data to enhance market intelligence and strategic decision-making. Educational background includes studies at NEOMA Business School.