Chris Morshead

Chris Morshead is an experienced professional in supply chain management and merchandise planning, currently serving as the Director of Allocation at Shoe Carnival, Inc. since January 2024 and the Senior Manager Allocation at Shoe Station since April 2023. Prior roles include Manager of Planning and Allocation at Cedar Fair Entertainment Company and Supply Chain Demand Planner at Lowe's Companies, Inc. spanning from August 2020 to May 2022. Morshead's extensive background at Belk encompasses roles as Planner for Menswear and Senior Planning Manager for Men's Clothing, where significant financial planning was accomplished for sales exceeding $325 million. Early career experience includes serving as Category Manager and Assistant Category Manager at Kmart, effectively managing the school supply-stationery business with annual sales volumes of over $230 million and $50 million, respectively. Morshead holds an MBA from Oakland University and a BBA from the University of Wisconsin-Platteville.