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Alexandra Routhier

Senior Director, Strategic Brand Partnerships at Shop LIT Live

Alexandra Routhier has a diverse background in strategic partnerships, marketing, and brand partnerships. Alexandra currently holds the position of Director of Creator Programs at Firework since September 2022. Before that, they served as the Senior Director of Strategic Brand Partnerships at Shop LIT Live starting in December 2020. Prior to that, they were the Director of Strategic Partnerships & Marketing at Basic Space from 2018 to 2020. From 2015 to 2018, Alexandra worked at Spring Inc. as the Senior Manager of Brand Partnerships & Marketing and also had a role in Business Development, specifically in the fashion and beauty sector. Alexandra gained experience in branding and public relations at Alexander Wang Inc. from 2010 to 2015. Alexandra began their career as an Account Executive at Current Lifestyle Marketing from 2009 to 2010.

Alexandra Routhier's education history includes a Bachelor of Arts - BA degree from the University of California, Berkeley, and an Associate of Arts and Sciences - AAS degree from Parsons School of Design - The New School. However, the specific start and end years for these educational experiences are unknown. Additionally, Alexandra has obtained certifications in 200 hour YTT from Modo Yoga International and Holistic Nutritionist Certification from Bauman College: Holistic Nutrition and Culinary Arts. The months and years of obtaining these certifications are also unknown.

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