Catherine Caspe has a diverse work experience spanning various roles and industries. Catherine is currently working as an Enterprise Account Executive at ShopBack since April 2022. Previously, they worked as an Enterprise Account Manager at Martech Consultant from June 2018 to April 2022.
Before that, Catherine held the position of a Business Development Manager at Dynamic Yield from December 2017 to May 2018. Prior to that, they worked as a Tech and Business Development Consultant at a consultancy firm, where they sourced new platforms and technologies in the Adtech, Fintech, and E-commerce sectors to partner with traditional brands in Asia. Catherine was responsible for creating client pipelines, preparing presentation decks, and managing contracts.
Catherine's work experience also includes roles such as Marketing Business Development Manager at Flight Centre Travel Group, where they oversaw branding and marketing for the company's event space business unit. Catherine also served as the Global Partnerships and Marketing Director at ticketbase.com, where they sought out strategic partnerships and designed organic marketing campaigns to grow the user base.
In earlier stages of their career, Catherine worked as a Business Development and Key Account Manager at AQAdvertising, where they acquired high-profile clients and coordinated between the creative and accounts management teams. Catherine also served as a Business Development Manager specializing in Specialty Leasing in China at SM Supermalls.
Additionally, Catherine has experience as a Marketing Events Strategist at Smart Telecommunications Inc. and as a Business Conference Producer at TUN International in Singapore.
Overall, Catherine Caspe has a strong background in business development, account management, marketing, and partnership acquisition across various industries.
Catherine Caspe has a diverse education background that includes studies in Mandarin and business. Catherine attended Tsinghua University, where they focused on Mandarin Studies. Additionally, they pursued a Bachelor of Business Administration (B.B.A.) degree with a specialization in Business, Management, Marketing, and Related Support Services at Thames International Business School.
In terms of certifications, Catherine obtained the following:
- Introduction to Generative AI from Google Cloud Skills Boost in July 2023.
- Introduction to MEDDIC from MEDDIC Academy in September 2021.
- Sales: Closing Strategies from LinkedIn in January 2021.
- Hubspot Frictionless Sales Certification from HubSpot in April 2020.
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