Ching-Yuan Lo

Senior Marketing Associate at ShopBack

Ching-Yuan Lo has a diverse work experience in marketing and social media. They started their career as a Marketing Intern at Cubo - YunYun, where they focused on customer support and improving the brand image. They also played a role in enhancing internal working processes and creating online marketing campaigns on Facebook.

Following this, Ching-Yuan worked as a Social Media Marketing Intern at VoiceTube, where they were responsible for managing social media posts and successfully increasing the average link clicks on Facebook posts.

After that, they joined Pinkoi as a Social Media Marketing Intern, where they operated the Facebook fan page and achieved significantly higher total traffic for the page.

Ching-Yuan then moved on to D-Link as a Marketing Coordinator, handling PR and Marcom tasks. They successfully managed press releases, exhibition planning, and online product review campaigns. They also spearheaded the MWC 2021 project, which saw increased user participation and website traffic compared to the previous online exhibition.

Currently, Ching-Yuan is working at ShopBack as a Marketing Associate. Their responsibilities include maintaining web page and app screen exposure, managing the Earn-More program, and planning and executing promotional campaigns.

Throughout their work experience, Ching-Yuan has demonstrated strong skills in cross-functional communication, budget control, data analysis, and campaign planning. They have consistently contributed to the success and growth of the companies they have worked for.

Ching-Yuan Lo completed a Bachelor's degree in Land Economics from National Chengchi University, spanning from 2015 to 2019. Additionally, they obtained various certifications such as the Certificate of Participation in Shopee Code League 2020 from Shopee, Introduction to Machine Learning for Data Science from Udemy, Google Ads - Measurement Certification from Google Ads, Graphic Design Masterclass - Learn GREAT Design from Udemy, Google Ads Apps Certification, Google Ads Display Certification, Google Ads Search Certification, Google Ads Video Certification, Shopping ads Certification, The Fundamentals of Digital Marketing Certification from Google Digital Garage, Google Analytics Individual Qualification from Google. They also earned an IELTS Overall 7.0 from IELTS Official in September 2018 and a TOEIC Silver Certificate from TOEIC® Program in February 2015.

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