Phylicia Hoe is an experienced Senior Key Account Manager currently serving at ShopBack and PropNex Realty Pte Ltd, where Phylicia focuses on portfolio expansion across online and in-store channels and leads a high-performing real estate team. Previous roles include Campaigns & Channel Traffic Manager at Lazada and Merchandising & Revenue Lead at Fave, where Phylicia achieved significant sales growth through effective marketing strategies and innovative product launches. Additional experience includes digital marketing positions with Sa Sa International Holdings, ezbuy, 900online, and Feel Beautiful, complemented by a degree in Business Studies from Ngee Ann Polytechnic. Noteworthy achievements include being recognized as Fave of the Year during Fave’s Annual General Meeting in 2020.
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