Rebecca Yeo

Rebecca Yeo is a CRM Manager at ShopBack, responsible for streamlining processes and providing support to local marketing teams across 11 markets. Rebecca also develops and launches new consumer journeys and channels, and improves CRM reporting by enhancing dashboards and automating processes. With a degree in Bachelor of Commerce and extensive experience in marketing, Rebecca has proven skills in content curation, campaign optimization, and customer engagement strategies. Prior to their current role, Rebecca held positions at Pure Senses and The Louvre Bridal.