Abhishek B.

Regional Online Marketing - Senior Account Manager at Shopee

Abhishek B. is a seasoned professional currently serving as a Senior Account Manager in Regional Online Marketing at Shopee since August 2022, having previously held the role of Account Manager at the same company. Abhishek has a strong track record of successfully leading comprehensive paid ad campaigns across various regions, including LATAM, Poland, Taiwan, and Brazil, which have contributed to growth in awareness, acquisition, conversions, and retention. Prior experience includes a Regional Media Strategy Internship with GrabAds, a Teaching Assistant position at Singapore Management University, and marketing internships with Randstad RiseSmart and HelloSME Pte Ltd. Abhishek also demonstrated leadership and business development skills as the Business Development Director for the SMU Business Society, significantly enhancing revenue through strategic initiatives. Abhishek holds a Bachelor's degree in Business Management from Singapore Management University and has completed A and O Levels at Meridian Junior College and Temasek Secondary School, respectively.

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Shopee

183 followers

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee originally began as a marketplace, offering consumer-to-consumer (C2C) transactions. It has since transitioned to a hybrid business model that caters to both C2C and business-to-consumer (B2C) transactions. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice via ongoing product optimisation and localised user-centered strategies. Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE. Shopee believes in the transformative power of technology, and strives to connect buyers and sellers within one community defined by three key attributes – Simple, Happy, and Together. Shopee is consistently ranked the top app in the Shopping category in Southeast Asia in terms of monthly active users, total time in app. In Brazil, Shopee ranked first in the Shopping category by downloads and total time spent in app, and second by average monthly active users, in 2021. Shopee was also the most downloaded app globally in the Shopping category in 2021*. Shopee was also the top e-commerce brand in YouGov’s “Best Global Brands 2021” and ranked sixth overall.


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