Andrea Sicard Garcia

Andrea Sicard Garcia currently serves as the Community Lead LATAM at Shopee, overseeing various aspects such as management of influencers, marketing, and social media platforms in various countries. Prior to this role, Andrea held positions at MileniumGroup, Influencer Marketing, GJ Comunicaciones, NBCUniversal, Cine Colombia, and Wall Street English. Andrea's experience includes developing communication and marketing strategies, coordinating events, managing talent tours, and working with influencers and celebrities. Andrea also has a strong educational background with degrees in Marketing Management, Digital Marketing, and Social Communication and Journalism. Andrea is skilled in various areas such as brand positioning, crisis management, and stakeholder relations.