Shopee
Anten Asihansari possesses extensive experience in banking partnerships and strategic marketing within prominent e-commerce platforms, including Shopee and Lazada Group. Since September 2018, Anten has served as Banking Partnership Assistant Manager at Shopee, overseeing strategic collaborations with banks and leading a banking partnership team to execute major promotional campaigns. Prior to this role, Anten advanced through various positions focusing on building relationships with financial institutions, managing promotional programs, and coordinating marketing initiatives. Anten's career also includes experience as a Marketing Executive at PT. Kingsbury ATM and an internship at PT. Bukit Muria Jaya, along with an assistant marketing manager role at fashionfitr, highlighting a solid foundation in marketing. Educational qualifications include a Bachelor's Degree in International Business and Management Studies from Saxion University of Applied Sciences and an exchange program at Kyung Hee University.
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Shopee
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Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee originally began as a marketplace, offering consumer-to-consumer (C2C) transactions. It has since transitioned to a hybrid business model that caters to both C2C and business-to-consumer (B2C) transactions. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice via ongoing product optimisation and localised user-centered strategies. Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE. Shopee believes in the transformative power of technology, and strives to connect buyers and sellers within one community defined by three key attributes – Simple, Happy, and Together. Shopee is consistently ranked the top app in the Shopping category in Southeast Asia in terms of monthly active users, total time in app. In Brazil, Shopee ranked first in the Shopping category by downloads and total time spent in app, and second by average monthly active users, in 2021. Shopee was also the most downloaded app globally in the Shopping category in 2021*. Shopee was also the top e-commerce brand in YouGov’s “Best Global Brands 2021” and ranked sixth overall.