Darren Ooi

Darren Ooi is a seasoned professional with extensive experience in business intelligence and marketing within the e-commerce sector. Currently serving as the Senior Manager of Business Intelligence at Shopee since March 2016, Darren leads multiple teams focused on projects, data governance, and operations, while also pioneering initiatives like the country-level OKR project in Malaysia and optimizing PRM costs. Previously, Darren held various managerial roles at Shopee, contributing to business development, partnerships, and marketing campaigns, particularly in the Polish market, where Darren was instrumental in the company's EU expansion. Darren's foundational experience includes a finance trainee position at Shell Business Operations and multiple leadership roles during university, contributing significantly to community engagement and international collaborations. Academic credentials include a Bachelor’s Degree in Banking and Finance from Taylor's University.