Huiyan Pan

Huiyan Pan is a seasoned marketing professional currently serving as the Head of Marketing for Shopee in the Philippines and as the Regional Marketing Lead, overseeing various marketing functions including influencers, partnerships, and live commerce. Previously, Huiyan held the position of Head of Brand Marketing and Communications in Malaysia, where significant branding campaigns and iconic global brand ambassador launches were managed. Huiyan's earlier experience includes serving as the Regional Business Director at StyleHaul, Inc., driving substantial revenue growth and client relationships across the Asia-Pacific region, and working with Procter & Gamble at BBDO Singapore, where integrated account management was executed across multiple markets. Huiyan holds a Bachelor of Business Management with Honours from Singapore Management University and a Professional Certificate in Design from Chatsworth Medi@rt Academy.