Lubna Taimeh

Lubna Taimeh is the CEO at ShopGo. Lubna has over 25 years of experience in the ecommerce industry. Prior to joining ShopGo, they were the Chief Operations and Executive Officer at MakanE. During their tenure, ShopGo (now MakanE) was acquired by Mawdoo3 Group and rebranded to MakanE.

At ShopGo, Lubna is responsible for financial analysis, strategic initiatives, Mergers and Acquisitions, and risk management. Lubna has also overseen the MENA Government Contracting Officer and the Jordanian local government operations overseeing E-Commerce regulations in the MENA region.

Under Lubna’s leadership, the company has undergone a transformation from traditional to SaaS-oriented customer success based. Lubna has regularly monitored and measured the effectiveness of all processes (budget, operations, and management) across departments and teams. Lubna has also determined the company’s strategic growth as part of the executive team.

In addition, Lubna has built and lead reporting and analytics across all channels and owned the performance of all relevant KPIs (LTV, CAC, contribution margin, retention cohorts, customer churn feedback, return rates). Lubna has created a positive, accountable, and dynamic work environment through personal engagement and coaching.

Lubna holds a bachelor’s degree in business administration from the University of Jordan.

Lubna Taimeh has a Bachelor's degree in Communications Engineering from Princess Sumaya University for Technology. Lubna also has a certification from HubSpot in Inbound Certification.