Lauren Peyton

Vice President Product Marketing at Shorelight

Lauren Peyton has a diverse work experience spanning various marketing roles. Lauren is currently working at Shorelight as the Vice President of Product Marketing, a position they started in 2022. Prior to this role, they held positions such as Executive Director of Program Marketing and Senior Director of Program Marketing at Shorelight. Additionally, Lauren has experience as the Senior Director of University Partnerships & Regional Marketing and Regional Marketing Director for China at Shorelight.

Before joining Shorelight, Lauren worked at Continuum Managed Services, LLC as a Marketing Manager, where they led the shift from outbound to inbound marketing. Prior to that, they worked at Boston University as a Communications Fellow and Graduate Research Associate.

Earlier in their career, Lauren worked at Care.com as a Product & Brand Marketing professional and at MSP Communications in various marketing roles, including Marketing & Research Manager and Assistant Marketing & Research Manager.

Throughout their career, Lauren has demonstrated expertise in developing and implementing marketing strategies, managing cross-functional teams, and driving growth in student enrollments and brand awareness. Lauren has experience in go-to-market strategy, sales enablement, and product marketing, as well as building scalable processes and operations for companies.

Lauren Peyton holds a Bachelor of Arts (B.A.) degree in English and Media Studies from St. Olaf College, which they earned between the years 2002 and 2006. From 2011 to 2013, they pursued further education at Boston University - Frederick S. Pardee School of Global Studies (Pardee School), completing a Master of Arts (MA) degree in International Communications & Relations. In addition to their academic achievements, they obtained a HubSpot Inbound Marketing Certificate from HubSpot in August 2013.

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Timeline

  • Vice President Product Marketing

    October, 2022 - present

  • Executive Director Program Marketing

    October, 2020

  • Senior Director Program Marketing

    November, 2019

  • Senior Director University Partnerships Regional Marketing

    April, 2019

  • Regional Marketing Director China

    December, 2017

  • Senior Director Of Marketing

    March, 2017

  • Director Marketing

    June, 2016

  • Associate Director Of Marketing

    March, 2015

  • Marketing Manager

    February, 2014

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