Kelsey Thistlethwaite

Kelsey Thistlethwaite is an experienced marketing professional currently serving as the Director of B2C Performance Marketing at SHRM since December 2024. Previously, Kelsey held the position of Senior Digital Marketing Manager at PenFed Credit Union from October 2018 to November 2024, where responsibilities included managing a large team across digital paid media channels, driving digital growth through strategic campaigns, and utilizing analytics for campaign optimization. Earlier roles included Digital Marketing Manager and Account Supervisor at Havas helia North America, focusing on email marketing, campaign execution, and client relationship management. Kelsey's career also includes experience as a Marketing/Advertising Account Manager at Storyblocks and as a Marketing Assistant at Ellucian. Kelsey earned a Bachelor of Arts in Political Science from James Madison University.