Lance Hood

Lance Hood is an accomplished marketing executive with extensive experience in the technology and telecommunications sectors. As Chief Marketing Officer at Shufti Pro since December 2023, Lance oversees marketing strategy and operations for a leading identity verification company. Prior to this role, Lance served as Senior Director of Omnichannel Authentication at TransUnion, managing authentication and account protection products globally. Their career includes significant positions at Neustar and TRUSTID, where Lance developed and led call center authentication products and marketing strategies. Lance's expertise is further highlighted by previous roles in marketing leadership at GetInsured, Array Health, Edifecs, and Epok, along with a solid foundation in product development from OneName. Lance holds an MBA in Finance from the UW Foster School of Business and a Bachelor of Arts in Business Administration from the University of Puget Sound.