Bhavya Mihira

Bhavya Mihira is an experienced product director with a strong background in membership marketing, consumer demand forecasting, and analytics, currently serving as a Member at Sidebar since July 2024. As a Product Director at Nike since November 2018, Bhavya has led initiatives in member performance measurement and AI-driven consumer demand forecasting, significantly contributing to the company's financial performance during challenging market conditions. Prior experience includes senior product management roles at Philips, where Bhavya oversaw connected product analytics and drove user experience improvements for IoT healthcare products. Bhavya holds a Core Credential of Readiness from Harvard Business School Online and advanced degrees in VLSI Design and Embedded Systems, as well as Electrical and Electronics Engineering from Visvesvaraya Technological University.