Samantha Foster Bergeron

Samantha Foster Bergeron is a seasoned professional with extensive experience in strategic project management and consumer insights. Currently a member of the founding team at Sidebar since June 2022, Samantha also serves as Founder and Principal of Uncover, established in 2005, where key clients include Amazon, Facebook, and Starbucks. Notable work at Uncover involves transforming consumer insights into actionable strategies. Prior roles include Strategic Director at Cheskin, focusing on brand growth and project management, and Senior Strategist at Outlaw Consulting, where Samantha led consumer panels and managed recruitment teams across major U.S. cities. Samantha holds a Bachelor of Science in Marketing from the University of San Francisco and an ESL Teaching Certificate from Taejon ELS in South Korea.