Cristian Betancort Niz

Chief Service & Success Officer at SIDN Digital Thinking

Cristian Betancort Niz has a diverse work experience in the field of digital marketing, specifically focused on SEO (Search Engine Optimization). Cristian started their career as a Junior SEO Analyst at No Solo Una Idea in 2017. Cristian then worked as a Redactor publicitario de posicionamiento web at Publisuites before co-founding Territorio Blockchain in 2017. In 2018, they joined SIDN Digital Thinking as an SEO Consultant, where they handled various types of projects and conducted SEO consultations and audits. Cristian also worked as an SEO Specialist at SIDN Digital Thinking, managing and planning SEO strategies for different clients such as Camper, Iberdrola, and Barceló Hotels. Alongside their work at SIDN Digital Thinking, they also taught SEO at Campus Digital Lab and Escuela Internacional de Gerencia. Currently, they hold the position of Teaching Professional at EPMD Escuela Profesional de Marketing Digital, where they teach modules on SEO and work methodologies in the Master of Digital Marketing program. Throughout their career, Cristian has demonstrated strong skills in SEO strategy development, project management, and client success management.

Cristian Betancort Niz has a diverse education history with a focus on digital marketing and web development. In 2011, they began their academic journey at the University of Granada, where they completed a Bachelor's degree in Business Administration and Management from 2011 to 2015.

Continuing their education, Cristian pursued further specialization in the field of digital marketing. Cristian completed a Master's degree in Online Marketing and Social Media from the University of Granada between 2017 and 2018. During the same year, they also attended a course on SEO and web positioning.

In 2016, Cristian further enhanced their skills by completing a course on web design and programming at the University of Granada. This course provided him with valuable knowledge in designing and developing websites.

To expand their expertise in web development, Cristian joined the Platzi Web Development School in 2021. This educational program aimed to enhance their skills in this field.

Cristian's commitment to continuous learning is evident in their recent certifications. In 2022, they obtained the ClickUp Expert Certificate and the Google Analytics Individual Qualification. Additionally, they achieved the SEMrush Certification for SEOs in 2018. Furthermore, they have attained the Adobe Real-Time CDP: Sales Accreditation from Adobe in 2023.

In terms of additional language proficiency, Cristian earned the Cambridge English Language Assessment's Preliminary (PET) Certificate in 2016.

Overall, Cristian Betancort Niz possesses a strong educational background with a focus on digital marketing, web development, and analytics. Their dedication to staying up-to-date with industry trends and obtaining relevant certifications demonstrates their commitment to professional growth and development.

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