Rithika V.

Rithika V. is a professional with extensive experience in strategy, business development, digital marketing, and brand management. Currently serving as Deputy Manager for Strategy & Business Development at Siemens Healthineers, Rithika plays a key role in global content leadership and revenue generation, significantly improving lead qualification and operational efficiency. Previous roles include digital marketing and business development at Proxzar, where Rithika developed successful SEO strategies and buyer personas, and sales and marketing at Bajaj Consumer Care, focusing on data analysis and customer engagement. Rithika's background also includes significant contributions as an Assistant Brand Strategist at The Creative Collective, leading branding initiatives and influencer marketing campaigns. Rithika holds an MBA in Marketing & E-commerce from BITSoM and a BFA in Digital Marketing & Advertising from Annapurna College of Film and Media.