Andy Murphy

Andy Murphy, MBA, serves as the Associate Director of Marketing at Siena University since July 2017, focusing on innovative marketing strategies to promote the university's mission, including the execution of paid advertising campaigns and enrollment funnel analytics. Previously, Andy held positions such as Assistant Director of Digital Strategy at Siena University, where responsibilities involved data-driven campaign creation, and Executive Vice President for Programming at the American Marketing Association New York Capital Region Chapter. Andy founded Beyond The Peak Photography, showcasing skills in landscape, lifestyle, and event photography. Early career experience includes roles in marketing internships, brand ambassadorship, and customer service representation, supported by a Master of Business Administration in Business Analytics & Marketing from Siena University.