J M. is an accomplished professional in marketing and creative development with extensive experience spanning several decades. Currently serving as Chief Marketing Officer at SIERRA Car since May 2023, J M. also co-founded and holds leadership roles at Hypercraft®, focusing on electrification for future vehicle builders. As Principal Creative Consultant at JM: Design, Strategy, Creative since 1994, J M. has developed a strong design and strategy portfolio. Previous roles include Brand & Marketing Business Development at Stealth EV, founding Backcountry United to promote avalanche awareness, and holding various ambassador positions. J M. possesses a Bachelor of Fine Arts in Illustration from Rocky Mountain College of Art and Design, along with certifications in avalanche education and digital communications strategy.