Donny Nichols

Donny Nichols has extensive experience in sales and account management, particularly in the retail sector. Currently serving as Director of National Account for Walmart at siffron since February 2018, Donny previously held the position of National Account Manager at the same company, overseeing store fixtures and displays. Prior roles include Technical Sales Representative for Walmart/Sam’s Club at Pan Oston, and Mid-South Division Manager at CL Swanson Corp., where responsibilities included operations, sales, and P&L management across multiple states. Donny's earlier experience includes sales management in the automotive aftermarket and industrial equipment sectors and co-ownership of a fine dining restaurant. Donny's career commenced with service in the United States Navy as an Operations Specialist. Educational qualifications include a Bachelor of Science degree in Business Administration and Management from Northwestern State University.