Alyssa Meritt

Alyssa Meritt has extensive experience in marketing and strategy consulting for various companies in the B2B SaaS industry. Alyssa is currently working as the Principal Consultant at Meritt Strategy, where they specialize in GTM strategy and marketing consulting for B2B SaaS companies. Some of their recent projects include product-market fit validation, positioning, and product launch for customer identity software, sales enablement and content marketing for a global business process management software company, goal setting and messaging strategy for an AI data annotation company, and category pivot and partnership strategy for a data privacy startup.

In addition to their role at Meritt Strategy, they also serve as the Head of Global Marketing at Sigma AI, a position they took up in 2021. Furthermore, they are a Founding Partner at Fractionalist.co, which they co-founded in 2021. Fractionalist.co is a Web3 software development agency that provides proactive leadership and fractional talent to early-stage companies.

Prior to their current roles, Alyssa held positions at various companies. Alyssa worked as the Interim Vice President, Services at Lytics in 2020, where they managed operations and P&L for advisory services, support, training, and enablement. Before that, they served as the Director, Strategic Services at Lytics, where they designed strategy tools and thought leadership around customer data and AI-driven content affinity. Alyssa also facilitated contracting and delivery of pilots and paid services and designed new services SKUs.

Alyssa has also worked at Contentful as the Director of Content Operations Strategy & Consulting, where they led a globally-distributed team and developed sales training on a digital maturity model. Alyssa has experience as the Global Head of Strategic and Managed Services at Airship, where they built and managed the company's customer strategy offering. Additionally, they worked as the Vice President of Marketing at Digitas North America, focusing on B2C and B2B financial services marketing, and as a Management Supervisor at Cambridge BioMarketing, specializing in healthcare marketing in rare disease spaces.

Alyssa began their career as an Account Director at One to One Global, where they managed a team for XFINITY/Comcast's Residential and Business segments. Alyssa also served as a Sr. Interactive Producer and Digital Healthcare Lead at Hill, Holliday, where they developed digital healthcare strategies for Novartis hypertension brands.

Overall, Alyssa Meritt has a diverse range of experience in marketing, strategy, and consulting in the B2B SaaS industry, with a focus on customer data, AI-driven content affinity, and digital transformation.

Alyssa Meritt has a Bachelor's Degree in English, Art, and Cinema from Northeastern University. Alyssa also has studied Culinary Arts/Chef Training at the Cambridge School of Culinary Arts. In addition to their formal education, they have obtained certifications in Product Marketing Core from the Product Marketing Alliance and Introduction to Artificial Intelligence (AI) from IBM in December 2020.