Ekaterina Kouznetsova

Ekaterina Kouznetsova is a seasoned marketing professional with extensive experience in demand generation, digital marketing, and content strategy. Currently serving as Demand Generation Marketing Manager and Digital Marketing Lead at Signet Jewelers, Ekaterina has achieved a 15% increase in return on ad spend through effective audience targeting and dynamic ad creation. Prior roles include digital marketing consultancy that resulted in a 200% increase in website visitors, founder of ArtMail LLC, and marketing manager at Patients Choice, demonstrating a strong track record in optimizing marketing campaigns and driving substantial revenue growth. Ekaterina has also contributed to renowned publications, showcasing leadership in managing international teams and creating engaging content. Educational qualifications include a Bachelor's Degree in Marketing, Global Business, and Art History from The University of Texas at Dallas and a recent certification from Product Marketing Alliance.