Sales and Merchandising

About

The Sales and Merchandising team at Signet Jewelers is responsible for strategically planning and curating the product assortment across various brands to maximize sales and enhance customer experience. This team collaborates closely with buying, visual merchandising, and e-commerce divisions to ensure that the jewelry offerings align with market trends and consumer preferences, while also implementing personalized marketing initiatives to drive engagement and loyalty. Additionally, they focus on analyzing sales data and optimizing in-store and online experiences to boost overall performance and profitability.

Team members

Andrea Wolford

Merchandise Planning Manager

Becky Nguyen

Director Of Merchandising - Ka...

Cody Henson

Buyer II - Kay Jewelers

Craig Kistler

Senior Director Personalizatio...

Gemma Balm

Head Of Buying - Diamonds Sign...

Jennifer Trout

Director Of Merchandising

Kristy Yang Paras

Director Of Merchandising - Ca...

Kwadwo Yeboah

Manager Of Sales

Maie Amer-Guerrera

Vice President Visual Merchand...

Meghan Lawrence

Senior Buyer

Melissa Gooch

Director Of Ecommerce Operatio...

Melissa Kaduck

Senior Director Of Personaliza...

Michael Bantz

Ecommerce Director Of Planning...

Shannon McGarity

Director, CX Strategy & Resear...

Stephanie Lawler

Vice President Of Signet Merch...

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