Danny Borneman is an accomplished commercial leader and digital engagement director with extensive experience in eCommerce and digital transformation across various industries. Currently at Signify since November 2021, Danny holds roles as the Commercial Leader DTC & LTV, Global Digital Engagement & Personalization Director, and Senior Consumer Journey Team Leader for Philips Hue DTC. Previous positions include Senior Head of eCommerce at Unilever overseeing Savoury Foods and Tea, and founder of What About Tea, which provides tailored tea experiences for offices. Danny has also held significant roles at Hilti Nederland BV, where responsibilities included leading the digital team, and has expertise in online marketing and consultancy. With an educational background that includes two MBA degrees and a Bachelor's in Business Administration, Danny has cultivated a strong foundation in finance, investment, and global management.
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