Paul Thursfield

Paul Thursfield has extensive work experience in the field of design and user experience. Paul started their career in 1992 as a Senior Designer in the Television design team at Philips, where they worked on the development of innovative television designs. Paul then moved on to various roles within Philips, including Senior Consultant in the Multimedia Group and Senior Consultant in the Strategic Futures Group, where they worked on strategic projects for both Philips and external clients.

In 2006, Paul became the Creative Director for UX/UI in the Consumer Electronics division of Philips, where they led the User Experience team and was responsible for introducing a seamless and consistent user experience across different products. Paul also worked on introducing content and service concepts to various consumer lifestyle and lighting products.

Paul continued to advance in their career, becoming the Creative Director for Consumer Lifestyle in 2009, where they introduced online user research and user experience design methodologies to create new product and service concepts. Paul also developed Experience Flow and Customer Journey tools in collaboration with technical development and marketing.

In 2012, Paul took on the role of Creative Director for Philips Group Innovation, where they were responsible for the Smart Living Spaces domain program of design research. Paul provided thought leadership and creative direction for projects that aimed to shape the quality of living environments and health in the future.

In 2016, Paul joined Philips Lighting as the Light Experience Design Lead, a position they held until 2018. In this role, they contributed their expertise in designing lighting solutions that enhance the user experience.

Later in 2018, Paul joined Signify as the Light Experience Design Lead. Paul also took on the role of User Experience Lead for NatureConnect, a new venture focused on delivering lighting solutions inspired by nature to improve the health and wellbeing of individuals who spend extended periods of time indoors.

Throughout their career, Paul has demonstrated a strong passion for design innovation and user experience. Paul has successfully led various projects and teams to create impactful solutions for improving people's lives through light.

Paul Thursfield attended Northumbria University from 1988 to 1992. Paul earned a BA hons degree in Industrial Design during this time.