Saikat Mandal

Saikat Mandal is a seasoned professional with extensive experience in modern trade and e-commerce management. Currently serving as the National Key Account Manager for Ecommerce & Modern Trade at Signutra since December 2019, Saikat has successfully managed various brands including Groviva, Maxvida, Vivamom, Vidavance, and Vidaslim. Prior roles include NKAM for Agro Global Resources Private Limited, overseeing the edible oil category, and Cluster Manager positions at Danone, where Saikat focused on trade marketing and business development across multiple regions. Educational qualifications include an Advanced Certification in Digital Marketing and Analytics from the Indian Institute of Technology, Madras, a Master of Business Administration in Marketing and Sales from Amity University, and a Bachelor's degree in Hospital & Health Care Management from West Bengal University of Technology. Saikat's achievements include effective distribution target definition, promotional program implementation, and training sales teams on various aspects of product distribution and merchandising.