Haley Nininger

Associate Director, Media Strategy at Silverback Strategies

Haley Nininger has a varied work experience, beginning with a role as a Graphic Designer at James Madison University - School of Media Arts and Design in 2016. Haley then worked as a Social Media Specialist for Farmers Insurance in the same year. In 2017, they held a Graphic Designer role at James Madison University - College of Business, and in 2018 they held a Product Manager role at The Wildlife Center of Virginia and a Digital Marketing Intern role at The Winebow Group. In 2018, they also began working at Workshop Digital, where they held roles as a Paid Digital Marketing Analyst and a Paid Digital Marketing Associate. Most recently, they began working at Silverback Strategies in 2021, where they hold roles as an Associate Director of Media Planning, a Senior Paid Media Manager, and a Paid Media Account Manager.

Haley Nininger earned their Bachelor's Degree in Media Arts and Design from James Madison University between 2014 and 2018, as well as a Bachelor's Degree in Marketing from the same institution during the same time period. Haley has also obtained a number of certifications, including a LinkedIn Certified Marketing Insider (2022), Product Engagement Strategists (2022), Section 4 Certified Complete Manager (2022), Optmyzr - PPC Reporting and Optimization (2019), LinkedIn Content and Creative Design (2022), LinkedIn Marketing Solutions Fundamentals (2021), LinkedIn Marketing Strategy (2021), Meta Certified Media Planning Professional (2022), Google Ads Apps Certification (2022), Google Ads Display Certification (2022), Google Ads Search Certification (2022), Google Ads Shopping Certification (2022), Google Ads Video Certification (2022), Google Analytics Individual Qualification (2022), Google Data Studio (2019), Twitter Ads Performance Fundamentals Badge (2021), Twitter Ads Video Badge Assessment (2021), Google Ads Measurement Certification (2021), Google Ads Fundamentals (2019), and Content Marketing (2018).

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