Silverstone Circuits Limited
Nick Read is a seasoned marketing and commercial leader with extensive experience in the hospitality and sports sectors. Currently serving as a Non-Executive Director at The Great Run Company and Chief Commercial Officer at Silverstone, Nick Read has held pivotal roles including Head of Club Wembley at The Football Association and Marketing & Distribution Director at De Vere Venues. A proven track record includes the development and execution of successful marketing strategies, brand repositioning, and significant revenue growth initiatives, notably at De Vere Venues where innovations led to an 80% increase in bookings and a 13% performance advantage over the UK hotel market. Nick Read's career also spans leadership positions at Hand Picked Hotels, Whitbread, and Scottish & Newcastle Retail, underpinned by academic qualifications in Business and Finance from Brunel University.
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