Vivian Lee

Vivian Lee is a marketing professional with extensive experience in the automotive sector, currently serving as Head of Marketing at Sime Darby Motors since September 2022, where responsibilities include developing and implementing marketing strategies for BYD cars in Malaysia. Prior to this, Vivian held the position of Senior Marketing Executive at Sime Darby Motors, focusing on overall marketing strategy and execution for BYD EV, including various marketing campaigns and social media management. Vivian's experience also includes roles as Marketing Executive and Executive Finance at Sime Darby Industrial Sdn Bhd, as well as leadership as President at The Voice of Beijing. Educational qualifications include a degree in Economics and Finance from Guanghua School of Management, Peking University, and a Bachelor's degree in Finance from WU (Vienna University of Economics and Business).