Katia Laínez

Katia Laínez has a diverse range of work experience in marketing and communications roles. Katia started their career in 2015 as a Marketing and Communications Coordinator at ALAMAR-Centro de complementación educativa. Katia then moved on to become the Regional Head of Marketing at LatinAlliance Abogados, where they were responsible for developing and executing the company's marketing and communications strategy. Katia'saccomplishments included creating new lines of services, expanding into new markets, and preparing submissions for international rankings.

In 2020, Katia joined Sacos Sintéticos Centroamericanos as the Head of Marketing, focusing on lead generation in international markets. Katia conducted market research and created content for email marketing and social media campaigns.

In 2022, Katia worked as a Social Media Specialist at Alia Services before moving on to Simera, a Boston startup. At Simera, they served as a Social Media Manager and developed a cross-channel social media strategy to enhance brand awareness and attract potential candidates. This strategy involved integrating paid media, interactive content, and influencer strategies.

Prior to Simera, Katia worked at PRAXIS CORP as a Marketing and Communications specialist, where they implemented a lead generation strategy through content creation and website design updates.

Throughout their career, Katia consistently demonstrated their expertise in marketing and communications, achieving measurable results and contributing to the success of the organizations they worked for.

Katia Laínez completed their bachelor's degree in International Baccalaureate from an unspecified institution between 2010 and 2012. Katia then pursued a Licenciatura in Ciencias de la Comunicación with a specialization in Mercadeo y Publicidad at Universidad Dr. José Matías Delgado, where they studied from 2012 to 2017. In terms of additional certifications, Katia Laínez obtained the following: "Inbound Certified by Hubspot Academy" from HubSpot Academy in April 2018, "Google Analytics 4 (GA4) Essential Training (2021)" from LinkedIn in August 2022, "Finding Your Time Management Style" from LinkedIn in August 2022, and "Telling a Story to Build a Community" from LinkedIn in September 2022.