Francesca Ermidoro

Francesca Ermidoro has a diverse and extensive work experience spanning several companies. Francesca began their career as an Editor at Magnolia S.p.A. in 2008 and worked there until 2009. Francesca then joined Leonardo ADV S.r.l. as a Web Trafficker & Rich Media Specialist from 2010 to 2012.

In 2012, Francesca joined Sizmek and held two roles during their tenure. Francesca first served as a Client Service Manager - Italy from 2012 to 2015, and then transitioned to become a Strategic Account Manager from 2015 to 2017.

Francesca then moved on to Datorama, where they served as an Accounts Director from 2017 to 2019. Francesca'sresponsibilities included developing innovative solutions and coordinating the solution cycle in collaboration with other teams. Francesca also demonstrated a deep understanding of Datorama's offerings and effectively communicated its benefits to customers.

Currently, Francesca is working at Similarweb, where they have held various positions since 2018. Francesca started as an Account Director, overseeing new and existing business teams and driving customer retention and expansion. In this role, they developed strategies using Similarweb data to help customers reach their business goals and provided step-by-step processes for growth potential. Francesca now holds the position of Sales Director at Similarweb, reporting directly to C-Level executives, guiding their team through strategic initiatives, and identifying and leading upsell opportunities to drive new business growth.

Francesca Ermidoro pursued their education at IULM University. From 2001 to 2004, they completed a Laurea Triennale degree in Scienze e Tecnologie della Comunicazione. Following this, they continued their studies at the same institution and obtained a Laurea Specialistica degree in Televisione, Cinema e Produzione Multimediale from 2004 to 2006.

In addition to their formal education, Francesca Ermidoro has also obtained several certifications. In 2017, they achieved an Admin Certification (Level 1) from Datorama, and in 2018, they obtained an Admin Level 2 certification from the same institution. Francesca further expanded their expertise by completing various certifications in different fields. In 2020, they obtained certifications in Buying & Merchandising and Fashion Styling and Image Making from The Business of Fashion. Francesca also acquired knowledge in marketing and audience intelligence through certifications in Marketing Intelligence Solution and Audience Intelligence Solution, respectively, from SimilarWeb. Moreover, they enhanced their skills by completing the Learning HubSpot CRM certification from LinkedIn in 2020.