Alyssa Riddle

Alyssa Riddle is currently the Senior Marketing Manager at Simon Data. Prior to this, they were the Director of Marketing at Brooks Bell from April 2018 to August 2020. There, they produced marketing content and activities that aligned with EDPNC’s business recruitment, business development, and community outreach goals. Alyssa also managed the relationship with the marketing agency-of-record, and was instrumental in developing a differentiated campaign strategy and managing a $1.7M budget. In addition, they provided strategic and creative support for high-value pitches and proposals, including Amazon HQ2.

Before their time at Brooks Bell, Alyssa was a Marketing Strategist at Economic Development Partnership of North Carolina (EDPNC) from January 2017 to March 2018. In this role, they again produced marketing content and activities that aligned with EDPNC’s business recruitment, business development, and community outreach goals. Alyssa also managed the relationship with the marketing agency-of-record, identified opportunities to streamline costs and maximize ROI, and provided strategic and creative support for pitches and proposals.

Alyssa Riddle has a Master’s Degree in Communication from the University of Washington and a Bachelor of Arts in Communication Media from North Carolina State University.

Their manager is Kris Mobayeni, VP, Marketing. Some of their coworkers include Jessica Kenney - Director, Marketing, Lauren Crupnick - Senior Manager, Corporate Communications, and Mary Louke - Marketing Content Manager.