Samantha Rayner

Samantha Rayner is a versatile marketing professional and educator with extensive experience across various industries. Currently serving as a Sessional Instructor at Simon Fraser University's Beedie School of Business, Samantha also co-founded Better Basics, a company dedicated to minimizing plastic and toxins in personal care. As a Marketing and Business Consultant, Samantha specializes in building brand strategies for health, wellness, fashion, and beauty sectors. Previous roles include Advisor at Nectara, Vice President of Marketing at Treatment.com Inc., and Director of Marketing at Saje Natural Wellness, where oversight of a large marketing team was critical. Samantha's career includes significant positions at lululemon athletica and AG Hair, along with a commitment to empowering women through the founding of a non-profit community. Educational background includes MBAs from The University of British Columbia and HEC Paris and a BA from McGill University.