Dr. Silvio Struebi

Dr. Silvio Struebi is a seasoned expert in monetization strategy, pricing, and marketing, currently serving as Partner and Managing Director at Simon-Kucher & Partners since December 2011. With a wealth of experience in financial services including international private banking, retail banking, digital banking, and neobanks, Dr. Struebi has held positions ranging from Director to Senior Consultant focused on marketing and strategy. Prior to this role, Dr. Struebi managed research and consulting projects at Start Up University of St.Gallen (echolot) and began a career at Bank Vontobel AG as an assistant in marketing and sales. Dr. Struebi's academic credentials include a Doctorate in Marketing, a Master's in Business Administration, and a Bachelor's in Business Administration and Management, all from the University of St. Gallen.