Matthijs Kuijt is a Senior Consultant at Simon-Kucher since May 2023, with previous significant experience in business intelligence management and analysis at Ring and Amazon from February 2019 to April 2023. Prior to that, Matthijs worked as a Content Data Analyst at Showmax and Naspers Limited from July 2015 to January 2019, contributing to projects involving data analysis and strategy consulting. Earlier roles include a Data Analyst position at NS, where Matthijs analyzed the impact of weather on train passenger numbers, and the development of a Natural Language Processing algorithm during an internship at ING. Matthijs holds a Master's degree in Business Analytics and a Bachelor's degree in Business Analytics, both from Vrije Universiteit Amsterdam, along with a Gymnasium diploma in Science & Engineering from Sint Ignatiusgymnasium.