Lorena Garcia

Lorena Garcia serves as Area Director of Marketing and Business Development at Simon Property Group since May 2008, overseeing marketing strategies for the award-winning Orlando Vineland Premium Outlets and Orlando International Premium Outlets. With a strong background in global tourism, Lorena previously developed a marketing strategy that attracted over 50 million travelers to more than 100 Simon Shopping Destinations in the U.S. Prior roles include Area Director of Marketing and Business Development, General Manager, and Marketing Director, where responsibilities included managing marketing programs, public relations, and sales initiatives. Lorena's earlier experience includes roles at Initiative as Regional Tourism Manager and Media Supervisor, as well as at Ogilvy & Mather in various media planning positions. The educational foundation includes a degree in Mass Communications with a specialty in Advertising and a minor in Psychology from Texas State University.