Simple App
Ilya Dobretsov has an extensive background in user acquisition, starting as a User Acquisition Manager at Molinos before progressing to leadership roles at FBS Inc., Skyeng, and currently at Simple App. With experience in managing international ad campaigns and teams, Ilya has been instrumental in scaling paid social campaigns and developing successful user acquisition strategies. Graduating from the Higher School of Economics with a Bachelor's degree in Marketing, Ilya continues to excel in the field of user acquisition.
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Simple App
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The Simple app coaches people on long-term weight loss and healthy eating. We empathize with the frustration people feel as a result of fad diets, false promises, and confusing health info. So everything we recommend is delivered with care (not judgment!) and intentionally free from unreasonable, unsustainable, and joyless dieting practices. That's right — Simple’s practical weight loss approach doesn't require calorie counting, cutting out essential food groups, or weighing every bite. Simple members are supported to make steady progress towards their desired weight and a healthier lifestyle through our positive, easy-to-follow daily coaching — which centers on: 1. The expertise of our Science team (with experts in nutrition, behavior change, digital health, and medicine), making sure everything we put out into the world is evidence-based. 2. Avo, the in-app AI coach that provides proactive prompts, timely tips, and real-time answers to guide our users throughout their health journey, 24/7. 3. Flexibility, so our users can learn and adopt wellness strategies gradually, at their own pace.