The Creative and Design Team at Simple App is responsible for crafting user-centered designs that enhance the overall experience of our weight loss coaching platform. This team collaborates closely with the Science team to ensure that all visual and interactive elements are not only aesthetically pleasing but also effectively communicate evidence-based health strategies. They conduct user research to gather insights that inform design decisions, ensuring our app is intuitive and accessible, while creating engaging content that resonates with users and supports their journey towards sustainable health and wellness.