Smita Wadhawan

Smita Wadhawan has extensive work experience in marketing and leadership roles. Currently, they are the Chief Marketing Officer at SimplePractice, where they are responsible for leading all aspects of marketing. Smita joined SimplePractice during the company's IPO and has been instrumental in building and scaling the marketing organization.

Prior to SimplePractice, Smita was a Member Chief at Chief, starting in May 2021. Before that, they had a significant tenure at GoDaddy, where they held various roles including Head SMB Growth Marketing, Senior Director of US Marketing, Senior Director of Brand Campaign, and Director of Product Marketing. During their time at GoDaddy, they led successful campaigns and achieved significant results, including reversing declining brand query volume and generating new revenue for domains.

Earlier in their career, Smita worked at PayPal as the Director of Consumer Product Marketing, where they exceeded adoption goals and helped define a best-in-class product marketing function. Smita also served as the Chief Marketing Officer at InstaMortgage, where they played a key role in the company's rapid growth and inclusion in the Inc 500 list of Fastest Growing Companies.

Additionally, Smita has experience at Intuit as the Head of Acquisition Marketing and at Visa as a Business Leader in Consumer Marketing. At Visa, they successfully launched a consumer tax payment program, presented to leading financial institutions, and co-led a strategic product.

Overall, Smita Wadhawan has a proven track record in marketing leadership, driving growth, and achieving successful outcomes in high-growth companies.

Smita Wadhawan has completed an MBA in Marketing from Symbiosis Institute of International Business. Prior to that, they obtained a Bachelor of Science degree in Chemistry from J.N.V. University. In addition to their formal education, they have also obtained a certification in Executive Leadership from LinkedIn in September 2020.