Jishan S.

Jishan S. has a diverse work experience in performance marketing and digital media. They have held various roles in esteemed companies, including Simplilearn, GUS Education India, ByteDance, GroupM, Cognizant, Amazon, Performics, PHD, and iProspect.

At Simplilearn, Jishan is currently working as an Associate Director - Performance Marketing. They manage end-to-end performance marketing activities on Google Ads and are responsible for delivering monthly leads and ROAS for the US market. Jishan also coordinates with multiple stakeholders, understands business requirements and strategic priorities, and provides solutions to optimize customer acquisition and ROI. They manage a team of 5 performance marketing managers and act as a liaison between SEM marketing agencies and the brand.

Prior to Simplilearn, Jishan worked at GUS Education India as the Head of Performance Marketing - SEM. They actively managed a portfolio of select brands of universities and colleges and drove business objectives such as leads, cost per lead, lead to application, and ROI. Jishan executed client objectives through strategic paid search initiatives with monthly spends of 400K GBP on Google platforms.

Before that, Jishan was a Vertical Lead - Client Solutions at ByteDance, where they worked with a team to help SMB clients in South India achieve their business objectives through strategies and business solutions on TikTok and Helo auction advertising. They worked with several clients and managed significant ad spends during their tenure.

Jishan has also held roles at GroupM, Cognizant, Amazon, Performics, PHD, and iProspect. At GroupM, they worked as a Business Director - Performance & Digital Media. They also served as a Senior Manager - Search & Digital Projects at Cognizant, where they led a team and managed the timely delivery of KPI-driven recommendations to the partner agency. At Amazon, Jishan was a Marketing Manager II and played a key role in launching Amazon Prime Video in India through strategic search marketing plans. They also worked at Performics as a Business Group Head - Biddable Media, PHD as a Media Supervisor - Digital & Mobility Services, and iProspect as a Search Associate - Paid Search.

Throughout their career, Jishan has demonstrated expertise in performance marketing, SEM, paid search, digital media, and customer acquisition. They have worked with a variety of clients and managed significant ad spends, consistently delivering results and optimizing campaigns to drive business growth.

Jishan S. completed their Bachelor's of Mass Media degree in Marketing & Advertising from the University of Mumbai from 2003 to 2007. Prior to that, they pursued Science (PCMB) at the University of Mumbai from 2000 to 2002. Jishan S. received their HSC degree from St. Theresa's High School between 1991 and 2000.

In terms of additional certifications, Jishan S. obtained the following credentials:

- Content Marketing and SEO Fundamentals Exam from Semrush in April 2022.

- Edge Academy Certified: Data-Driven Planning from The Trade Desk in October 2021.

- Edge Academy Certified: Marketing Foundations from The Trade Desk in September 2021.

- Marketing in The Tertiary Education Industry from GISMA Business School in August 2021.

- Google 360 Suite Overview from LinkedIn in April 2020.

- Google Ads Search Certification from Google in August 2021.