Yeva Kulidzhanova

Yeva Kulidzhanova is a seasoned marketing analytics professional with extensive experience in driving data-driven strategies and performance optimization. Currently serving as Director of Marketing Analytics at SimpliSafe since March 2020, Yeva manages in-house attribution systems, implements Multi-Touch Attribution projects, and collaborates with cross-functional teams to enhance business performance metrics. Prior roles include Vice President of Analytics at Allen & Gerritsen, where Yeva oversaw impactful analyses and client-focused marketing strategies. Yeva's career includes key positions at Liberty Mutual Insurance, Consumer United, and Boston University, demonstrating a strong foundation in quantitative analysis and project management. Yeva holds a Bachelor’s degree from Smith College and a Master’s degree in Advertising from Boston University.