Einat Perry

Einat Perry has a diverse work experience, starting with their current position as a Product Marketing Manager at Simply (formerly JoyTunes) since 2022.

Einat previously worked at Unilever from 2012 to 2022, where they held various roles. As a Senior Global Brand Development Manager for Clear, they created market development strategies to increase penetration of the male shampoo segment. Einat also led product development projects and was responsible for the growth strategy of Clear in Vietnam.

In their role as a Senior Global Brand Development Manager for Pond's, Perry formed and managed the Pond's Skin enhancement platform. This involved creating the strategy, destination architecture, and innovation roadmap for a new cosmetic skincare platform. Einat also developed a new passion-led digital communication model to support the enhancement range.

Earlier at Unilever, Perry served as a Global Brand Development Manager for Pond's, where they led the repositioning of the iconic Cold Cream and expanded its footprint to new geographies. Einat also led Vaseline's expansion into the Chinese market as a Global Brand Development Manager.

Prior to joining Unilever, Perry gained experience at L'Oreal S.A. as a Product Manager, managing the L'Oreal Paris Coloration franchises and implementing marketing strategies for L'Oreal Paris makeup.

Before their career in the beauty industry, Perry worked at Kidum, where they held positions as a Teaching Content Manager and a Psychometric Instructor. As Teaching Content Manager, they managed a team responsible for producing teaching materials and played a major role in designing an online student community. In their role as a Psychometric Instructor, they facilitated instruction on the psychometric and GMAT exams.

Overall, Perry's work experience spans marketing and brand development roles in both the beauty and education sectors.

Einat Perry completed their Bachelor of Arts degree in Behavioral Science at Ben-Gurion University of the Negev from 2001 to 2005. Einat then pursued a Master of Business Administration at Tel Aviv University from 2007 to 2009, focusing on Business.