Itay Sobol

Senior Product Manager at Simply (formerly JoyTunes)

Itay Sobol has a diverse work experience spanning over several companies and roles. Itay started their career as a Web Developer in the Israeli Air Force in 2000, where they developed web applications and excelled in graphic design. Itay then moved on to Intel Corporation in 2005, where they worked as a Web Developer, System Analyst, and Application DBA, utilizing their skills in developing web applications and employing UML methodology.

In 2007, Itay joined 888.com as a Product Manager, responsible for collecting and prioritizing internal customer requirements and writing business requirement documents. Itay also worked as a BI Systems Analyst and Developer, analyzing customer needs and developing ETL processes using Microsoft tools.

From 2011 to 2015, Itay served at HP as a Product Manager and Team Leader, leading and managing complex projects while also overseeing team development and quality assurance initiatives.

Starting in 2016, Itay took on the role of a B2B/B2C Product Manager at Tradersoft, a leading online trading technology provider specializing in B2B services for the financial industry. Their work there included managing mobile and web trading platforms, marketing tools, and an affiliate program.

Next, Itay joined MutualArt as a Product Manager, where they generated new revenue streams by expanding the user base through strategic alterations and optimizing the company's plans and funnels.

In 2019, Itay moved on to Sleeprate as a Product Manager, leading the end-to-end development and successful launch of the "Boost - Sleep for Performance" app. Itay continuously improved the app's key performance indicators through data-driven optimizations and user feedback.

From 2020 to 2022, Itay served as the Head of Product at Helfy, where they enhanced the company's key performance indicators by leveraging quantitative and qualitative data.

Currently, Itay is working at Simply (formerly JoyTunes) as a Product Manager, leading a cross-functional Monetization Squad focused on maximizing revenue generation from the company's main apps. Itay has been implementing strategies to increase the estimated Average Revenue Per User and developing dedicated flows to enhance conversions.

Itay Sobol completed their Master of Business Administration (M.B.A.) with a focus on Technology Companies Management at The College of Management Academic Studies from 2013 to 2014. Prior to that, they attended Ben-Gurion University of the Negev from 2003 to 2007 and earned a Bachelor of Science degree in Industrial Engineering and Management, with a major in Information Systems. Not much information is available regarding their other education experiences, as it is only mentioned that they attended Yadlin, without specified dates, degree name, or field of study. Additionally, Itay Sobol has obtained certifications such as the CPO Bootcamp from Infinify's Product Leadership Academy by Noa Ganot in June 2021, as well as the Insights Practitioner certification from Amplitude in May 2020.

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Timeline

  • Senior Product Manager

    April, 2022 - present