SB

Shirley Behar

Head of Product and Growth at Simply

Shirley Behar has a diverse work experience spanning over 20 years. Shirley is currently the Head of Product and Growth at Simply, formerly known as JoyTunes, a position they have held since November 2018. Previously, Shirley served as a Board Member at Infimer Ltd. from July 2018 to December 2020. Prior to that, they worked at PointGrab as the VP Product from January 2018 to October 2018 and as the Director of Product from January 2017 to December 2017. From July 2013 to December 2016, Shirley was a Product Manager at Intel Corporation. Before joining Intel, they worked at Omek Interactive as a Product Manager from October 2010 to July 2013. Shirley also gained experience as an Intern Associate at ARCH Development LLC in 2009. Earlier in their career, they worked at Samsung Electronics as a Software Team Leader from October 2007 to June 2008 and as a Software Engineer from April 2006 to September 2007. Before that, Shirley worked at Elbit systems LTD. as a Real Time/Embedded Software Developer from August 2004 to January 2006. Shirley began their career at Incepto as part of the Content Team in 2000.

Shirley Behar completed their education with an MBA from The University of Chicago Booth School of Business, specializing in General Management, Entrepreneurship, and Finance. Shirley attended the school from 2008 to 2010. Prior to this, Shirley attended Technion - Israel Institute of Technology from 2001 to 2006, where they obtained a B.Sc. degree in Software Engineering.

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